TURNING SIMPLICITY INTO ENGAGEMENT

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Activation idea for Volcan Haciendas

2024 in Bali

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The Brief:

Propose unique, mobile. and practical simple games that leave a lasting impression.

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Challenge:

Initial ideas were too common. not leaving a lasting impression on customers, and not simple.

Examples include: dart game. ball toss, spin the wheel.

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Solution:

Thumb Wrestling Tournament!

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Why Thumb Wrestling?

Simple and easy to set up

Encourages interaction and friendly competition

Unique and memorable for guests

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Implementation:

Branded thumb wrestling rings and masks

Quick matches with referees

Prizes for winners

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Engagement:

The Thumb Wrestling Tournament turned out to be a hit! Guests were laughing, competing, and making new connections.

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Outcome:

The event was a resounding success.

Guests had a blast, and the client was thrilled with the creative and engaging solution.

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Closing:

This project showcases how a simple idea can create fun and lasting engagement, turning every moment into a memorable experience.

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Client : Hennesy

Agency : White Pony

Cretaive Director : Novian Arif

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