​SMALL GAME, BIG SMILES

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An activation concept created for Volcan Haciendas in Bali exploring how simplicity can generate genuine social engagement.

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Instead of relying on complicated mechanics or oversized attractions, the idea centered around a Thumb Wrestling Tournament — a playful interaction that immediately encourages participation, laughter, and spontaneous connection between guests.

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The project demonstrates how simple experiences, when executed with strong personality and context, can become more memorable than larger productions.

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Client : Hennesy

Agency : White Pony

Cretaive Director : Novian Arif

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