DJARUM BRANDS’ REJUVENATION

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Visual rejuvenation project created to refresh Djarum’s brand image through a more expressive and contemporary art direction approach.

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The work focused on introducing stronger personality, visual energy, and cultural relevance while maintaining the brand’s established identity.

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The project became an exploration of style, attitude, and evolving visual trends within contemporary brand communication.

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Agency : Curious Colibri

Client : Djarum

Creative Lead : Iwan

Art Director : Novian Arif