Djarum rejuvenate their brand image every year to keep updated with current trend. The brief was simple but we suggest to add more personality and character compared to their previous visuals. It was full of art direction and challenging, what’s not to love?

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Agency : Curious Colibri

Client : Djarum

Creative Lead : Iwan

Art Director : Novian Arif

Copywriter : ....

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Novian's Illustration Digital

Art Director Portfolio

Jakarta, Indonesia