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Newspaper advertising campaign visual for Meikarta by Novian Arif.
Cover Front Novian Arif Creative Portfolio
Meikarta Newspaper Content
Inside Full Two Page Novian Arif Creative Portfolio
Meikarta Newspaper Full Page
Two Pages Full Layout Novian Arif Creative Portfolio
MEIKARTA
MEIKARTA
An integrated campaign designed to introduce Meikarta not simply as a property project, but as the vision of a new urban lifestyle.
The communication strategy focused on emotional aspiration rather than conventional real-estate selling, positioning the city as a symbol of possibility, modern living, and future ambition.
The campaign’s iconic line, “Aku Ingin Pindah ke Meikarta,” became a widely recognized cultural phrase and helped generate massive public awareness during launch.
Agency : Handoko
Client : Mandiri
Creative Lead : Diona
Art Director : Novian Arif
Copywriter : Wulan
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