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NORD
Nordist gen z branding 2024
NORDIST
Built around NORD’s signature color palette and graphic identity, this project explores a more vibrant and youth-oriented visual direction for the brand.
The challenge was to create a visual language that felt energetic, casual, and culturally connected to a younger audience without losing the bold identity that defines NORD.
By combining dynamic compositions, bright tonal contrasts, and playful graphic elements inspired by the brand’s logo system, the final direction creates a contemporary atmosphere that feels active, expressive, and socially driven.
Client : NORD
Agency : White Pony
Cretaive Director : Novian Arif
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