To localize Energy4Good as the driver of brand love and purposeful re-purchase among Indonesian consumers.

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Green refers to the color of the MILO brand so this logo uses the shape of the MILO logo. It also refers to the sustainability for all the stakeholders. “Seed of Sustainability” Logo Its shaped like a seed, symbolizes a beginning or a core of something that grows, in this case it is the foundation of sustainability, the first step into a life that is eco friendly and supportive of the environment.

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Client : Nestle (MILO Indonesia)

Agency : Ogilvy Indonesi

Cretaive Director : Peter Hibberd

Group Head : Sigit Maryuwanto

Sr. Art Director : Novian Arif

Sr. Copywriter : Muslim Soegihharta

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