PILIH HIJAU

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A sustainability-focused branding initiative created for MILO Indonesia as part of the Energy4Good platform.

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The visual identity draws inspiration from seeds as symbols of growth, beginnings, and long-term environmental responsibility, while maintaining a strong connection to MILO’s recognizable green brand identity.

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The project combines symbolic storytelling with approachable visual communication to encourage a more environmentally conscious mindset among Indonesian consumers.

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Client : Nestle (MILO Indonesia)

Agency : Ogilvy Indonesi

Cretaive Director : Peter Hibberd

Group Head : Sigit Maryuwanto

Sr. Art Director : Novian Arif

Sr. Copywriter : Muslim Soegihharta

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