BEBAS DRAMA

​

A campaign introducing AXA Good Health as a simple and accessible healthcare solution for modern everyday life.

​

The communication approach avoids complicated insurance language and instead focuses on clarity, ease, and emotional reassurance — positioning healthcare protection as something practical, approachable, and stress-free.

​

The result is a lighter and more human tone that helps make financial protection feel less intimidating for younger audiences.

​

Agency : Farmer

Client : AXA Good Health

Creative Director : Wiras

Sr. Art Director : Novian Arif

 

2022. #tvc #commercials #ads #agencylife #agency

​

​