EVERY JOURNEY HAS ITS OWN STORY

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Inspired by my (kind of funny) experiences as a customer of Ojol (Indonesian online motorcycle transportation), which I use as my daily transportation in Jakarta, Indonesia.

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One helmet used by multiple people can sometimes turn into a "smelly" helmet. The moment you take it off, your hair smells weird, and it takes a while to get rid of the smell.

Imagine that the authentic smell from the helmet could be turned into a shampoo brand, using Indonesian slang words. The bottle design could mimic the shapes and colors of the Ojol brands, creating a parody print ad or campaign—maybe even a bit of sarcasm.