BARSTORMING — ICE BREAKERS

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An experiential activation created for Jägermeister Indonesia that transforms performance into social interaction.

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The idea combines breakdance performances with the physical act of breaking ice blocks containing Jägermeister bottles — turning a simple spectacle into a symbolic gesture of breaking barriers between people.

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More than just entertainment, the activation was designed to encourage spontaneous connection, shared excitement, and collective energy within nightlife culture.

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Client : Jagermeister Indonesia

Agency : Livescape

Creative Director : Yudha

Sr. Art Director : Novian Arif

Account Manager : Kanya

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