BIG NUTRITIOUS ENERGY IN A LITTLE SACHET

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A campaign highlighting how accessible nutrition can continue supporting children’s active growth and daily energy.

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The communication focuses on affordability without diminishing emotional value, positioning MILO sachet as a small product capable of supporting larger everyday aspirations for Indonesian families.

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The result is a simple and relatable message balancing practicality, care, and optimism.

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Client : Nestle (MILO Indonesia)

Agency : Ogilvy Indonesi

Cretaive Director : Peter Hibberd

Group Head : Sigit Maryuwanto

Sr. Art Director : Novian Arif

Sr. Copywriter : Muslim Soegihharta