GLOW ON. GO ON. ALL DAY LONG

​

A campaign platform created for Mustika Ratu Sunscreen inspired by the rhythm of modern urban life.

​

The idea repositions sunscreen from a purely functional skincare product into an everyday lifestyle companion — lightweight, effortless, and designed to move seamlessly with active daily routines.

​

By combining energetic storytelling with a fresh visual approach, the campaign introduces a younger and more contemporary tone while maintaining the brand’s credibility and beauty heritage.

​

​

Client: Mustika Ratu
Agency: Mediate (MNC Group)
Creative Head: Dini Ubaya
Creative Concept: Novian Arif
Copywriter: Riri
Graphic Designer: Agit, Joe

#CreativeDirection #Campaign #Advertising #ArtDirection #Branding #Sunscreen #MustikaRatu #TVC #glowingoonalldaylong