Most snack brands try to win with more—more flavor, more claims, more noise. But most decisions don’t need more.

​

They need less. Because even for something as simple as choosing a snack, people hesitate. Not because it’s hard—
but because there are too many options.

​

So instead of adding another reason to choose, what if the brand becomes the shortcut? A simple shift: from something you think about → to something you just do Iyesin aja.

​

Turning a brand name into a small behavioral nudge. A phrase that lives in conversation, not just in ads. Campaign thought for Iyes.​
 

#creative #branding #strategy #copywriting #advertising #idea #novianarif

​

Client: IYES PT.Manohara Asri

Agency: Mediate (MNC Group)

Manager Director: Dini Ubaya

Creative Strategict: Novian Arif