Starting my journey as an Art Director at a Communication Agency, each day presents a new challenge to discover fresh ideas. Recently, I received a brief for designing Christmas and Eid ul-Fitr greeting cards. Instantly, my mind raced with possibilities, seeking a concept that could effectively communicate and engage the recipients. I wanted to create an interactive card that would provide a delightful experience for the audience.
After pondering over various approaches, I stumbled upon an idea that might be considered old-fashioned or even overused for Eid ul-Fitr and Christmas cards. Yes, you guessed it—Bedug (a traditional Indonesian drum) and Lonceng Natal (Christmas bells). While these elements may seem ordinary at first, I questioned how I could infuse them with a fresh perspective and a unique twist.
Delving into research, I spent hours browsing for references and inspiration. That’s when I stumbled upon a captivating technique known as the Moiré Pattern. The concept revolves around juxtaposing a sketch on one sheet of paper with a grid on another. When the grid is gently slid over the sketch, a mesmerizing animation is unveiled, captivating the viewers and allowing them to actively engage with the card.
Enthralled by the potential of this approach, I immediately began sketching out the design, meticulously considering the placement of the Bedug and Lonceng Natal, and how the Moiré Pattern would seamlessly merge them into an enchanting animation. With every stroke, I visualized the joy and wonder it would bring to the recipients as they interacted with the card.
As an Art Director, it’s both thrilling and fulfilling to transform seemingly ordinary ideas into extraordinary experiences. I aim to craft greeting cards that transcend the norm, inviting audiences to immerse themselves in the enchantment of the Moiré Pattern animation. With every slide of the grid, the timeless sound of the Bedug and the festive chimes of Lonceng Natal will come alive, leaving a lasting impression on those who receive these unique cards.
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Moiré, Novian Arif 2021
… Wikipedia : The bedug is commonly used in mosques in Java among Javanese and Sundanese people to precede the adhan as a sign for prayer[4] or during Islamic festivals.[1] For example, the sound of a bedug is used to signal the end of the day-long fast during Ramadan and sometimes it is used to signal time for Suhoor during Ramadan.[5] When used to signal time for Friday prayer, the bedug is beaten in a different way than for ordinary prayers.[2] The bedug is also used to celebrate takbiran, the night before Eid ul-Fitr when people chant takbir and hit the bedug in Indonesian Lebaran tradition.
… Wikipedia : A church bell in the Christian tradition is a bell which is rung in a church for a variety of ceremonial purposes, and can be heard outside the building. Traditionally they are used to call worshippers to the church for a communal service, and to announce the fixed times of daily Christian prayer, called the canonical hours, which number seven and are contained in breviaries….
Long Story Short, here’s the execution,
Enjoy!
Novian Arif
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